Little Rosa’s Pizza, a family-owned restaurant in Atlanta, approached me to create a cohesive brand identity that complemented their existing logo. They needed several items for their restaurant, and I suggested developing a brand style guide to ensure a unified look across all their collateral, including future marketing materials.

I crafted a simple brand style guide to give them the flexibility to design future materials independently, and I created customizable flyer templates for their mailings. The design needed to feel modern while maintaining the restaurant’s authentic “Mom and Pop” charm. To achieve this, I used hand-drawn stock illustrations and a rustic white wood texture to evoke a warm, inviting atmosphere. Imperfect black headers added a handmade, artisanal touch, while providing a modern contrast against the clean, white background, ensuring the design feels both contemporary and true to the restaurant’s roots.

In addition to the print materials, I extended the design to their storefront by creating window graphics featuring their menu offerings and the hand-drawn illustrations signature to their new look. This ensured a cohesive and welcoming brand experience, both inside and out.