Your brand touches your customers in more ways than you might realize. From your website and social media to packaging, signage, and marketing materials, every interaction shapes how your business is perceived. But when these touchpoints feel mismatched or inconsistent, it can confuse your audience and weaken your message.

That’s where my Visual Brand Audit comes in. I take a detailed look at the key areas of your brand’s visual presence to uncover weak points and missed opportunities. With my expert eye, I’ll identify gaps, inconsistencies, or outdated elements that might be holding your business back.

What Does the Audit Include?

We’ll start with a brief chat to understand your goals, challenges, and what’s most important to you.

Comprehensive Review:
After our Discovery Call, I’ll evaluate your brand’s core touchpoints, such as:

  • Website design and layout

  • Social media profiles and graphics

  • Marketing materials (flyers, business cards, brochures, etc.)

  • Packaging or product presentation

  • Other key customer-facing visuals

Tailored Feedback:
You’ll receive a detailed report highlighting:

  • What’s working well and where your visuals shine.

  • Areas of inconsistency that may confuse your audience or dilute your image - such as varying logo treatments, differing color schemes and fonts, etc.

  • Suggestions for design opportunities to strengthen your brand’s presence and make it more cohesive.

Actionable Recommendations:

I’ll provide practical suggestions for improving your brand’s visuals, ensuring every piece works together to portray a consistent brand image.

With the tools to improve your brand’s visuals, you are free to implement them on your own or partner with me to create professional solutions - such as social media templates and headers, brand guides detailing logo/color/font usage, website updates and more.

Why is Visual Brand Consistency Important?

Consistency builds trust. When your brand looks polished and cohesive, customers feel more confident in choosing your business. A strong, unified visual identity helps:

Increase Recognition
A cohesive look ensures your audience instantly knows it’s you.

Build Credibility
Professional visuals show you’re serious about your business.

Create Connection
A unified presence feels more authentic and approachable.

Curious to find out
how cohesive your brand is?

I’m offering a free mini audit to help you identify quick wins for improving your visual presence. I’ll take a look at one key area—like your website or social media—and provide actionable feedback to get you started.