This promotional material serves the purpose of promoting Oravig, a medication used to treat oral thrush, within medical office settings.​​​​​​​ This piece is a great example of the critical role a graphic designer plays in creating effective communication tools.

In this context, the challenge is to harmoniously organize and present a substantial amount of information. Design principles, particularly the establishment of a clear hierarchy, become paramount. Graphic designers are trained to discern key points and direct focus towards them through thoughtful considerations such as layout, typography, white space, and color.

In designing for medical professionals, clarity and precision in conveying information are of utmost importance.

Oravig

Medical Sales Aid

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CBORD | MARKETING CAMPAIGN + WEB DESIGN

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