CBORD wanted to strengthen their relationship with their customers by thanking them for their business. They hoped to design a campaign that would attract attention by being a bit more bold than their usual communications.

My concept for the campaign was to play off the blue “o” in the CBORD logo. The circular shape conveys an approachable and energetic feeling. The halftone pattern gives the circle some movement - a nod to the software running in the background, without being overly technical-looking. I chose to bring one of the company’s lesser-used brand colors to the forefront to give the campaign some punch and give it that friendly feel.

We created social media graphics and a marketing email to drive customers to the landing page on their website to learn more about CBORD’s featured customers.