CBORD sought to strengthen their customer relationships by launching a bold, eye-catching campaign to express gratitude for their business—departing from their usual, more traditional communications.

I developed a concept centered around the blue “o” in the CBORD logo, leveraging its circular shape to evoke an approachable and energetic feel. By incorporating a halftone pattern, the design subtly referenced the company's software functionality without appearing too technical. To make the campaign stand out, I brought one of CBORD’s lesser-used brand colors to the forefront, adding a fresh, vibrant touch that enhanced its friendly tone.

The campaign included social media graphics and a marketing email, driving customers to a dedicated landing page that showcased CBORD’s featured clients and celebrated their success.