True Local Labs, a Cox Communications’ New Growth company, helps small local businesses connect with their target audiences through influencer marketing. They had lots of great data from a campaign they executed with the San Diego County Fair. Their plan was to share their recent success with prospective clients in a well-designed case study.

Case studies get a bad wrap for being wordy and boring. I collaborated with copywriter, Alex Helton, to transform the case study copy into bite-sized chunks that were skimmable and fun to flip through. The study called for an unexpected, modern feel to emulate True Local Labs’ innovative marketing approach. Taking my cue from the bold photography and graphics utilized in social posts, I designed this case study to speak to businesses that were ready to up their marketing game in a new and exciting arena.