True Local Labs, a Cox Communications’ New Growth company, helps small businesses connect with their target audiences through innovative influencer marketing. After a successful campaign with the San Diego County Fair, they wanted to showcase their results in a compelling, well-designed case study for prospective clients.

Case studies often suffer from being overly wordy and dull, so I collaborated with copywriter, Alex Helton, to transform the content into concise, engaging, and easy-to-skim sections. The design called for a fresh, modern aesthetic that matched True Local Labs’ forward-thinking approach to marketing. Drawing inspiration from the bold photography and graphics used in their social media posts, I crafted a dynamic case study that resonates with businesses looking to elevate their marketing efforts in an exciting new space.