To protect my client’s privacy, we’ll refer to them as Lorem Ipsum. While they have not yet launched their revamped website, they were in need of a fresh update to restore its appeal and functionality.

The project began with a comprehensive site audit, where I identified areas needing improvement and provided actionable recommendations. I then researched their top competitors and gathered inspiration from websites they admired. From this, I developed and presented three mood boards, each showcasing potential design directions. Once we agreed on the final vision, I created mockups to demonstrate how their existing content could be transformed using the new design approach.

Finally, I worked within their content management system to implement the updated design, giving their website a youthful, modern facelift.